‘I have lots of ideas to build on Flemingate’s very strong foundations and I’m really looking forward to taking these forward’
Newly-appointed centre manager Amy Whittaker with Wykeland Group head of retail and leisure, Jason Platten, at the Flemingate centre in Beverley.(Image: Wykeland Group)
A new manager has been appointed at a key East Yorkshire shopping centre as it prepares for two big openings. Amy Whittaker has been appointed centre manager at Flemingate Shopping Centre at a key time for the Beverley retail and leisure destination.
Amy brings nearly 20 years of experience in shopping centre management roles, having started her career in retail with training management roles at Tesco. She then spent seven years at the Trafford Centre in Manchester.
Following three years at the Merry Hill centre outside Birmingham, she most recently led the team at The Potteries Centre in Stoke-on-Trent, moving up through the ranks to become general manager in 2020 and then centre director in 2024. Her arrival heralds exciting times at the centre, which is owned and operated by Wykeland Group, which is welcoming more and more tenants and growing visitor numbers.
Regional retailer Yorkshire Trading Company is about to open in one of Flemingate’s largest units, opposite homewares retailer Dunelm. And new indoor golf and entertainment venue FORE! will also be opening next month, combining cutting-edge golf technology and a social environment.
The retail line-up at the centre includes H&M, Sports Direct, Superdrug, The Entertainer, Shoezone and Card Factory, among others, alongside independent businesses including Art & Soul, Baytree Interiors and Beverley Travel. Amy told how she plans to build on Flemingate’s success as it continues to buck high street retail trends.
She said: “I’m excited to work closely with our tenants and to play an active role in the events and activities that make Flemingate such an important and popular destination. I have lots of ideas to build on Flemingate’s very strong foundations and I’m really looking forward to taking these forward with the team.
“I’m a big believer in working with people in a collaborative effort to achieve shared goals. My focus is on building relationships, streamlining processes and continually improving the experience for both our tenants and visitors to the centre.
“What excites me most is the opportunity to play a key role in shaping the centre, delivering growth and enhancing Flemingate’s contribution to the economy and community in Beverley.”
Flemingate is now close to full occupancy and has seen a 3% increase in footfall in the year to date, compared with 2025. Alongside its rising numbers of retail occupiers, Flemingate also has a strong hospitality and leisure offering, including Parkway Cinema, Ambiente Tapas, Tomahawk Steakhouse, The Boardroom, Sumo Pan Asian, Starbucks, Costa Coffee, Greggs and Firepit sports bar.
The centre also includes an 80-bed Premier Inn, 30,000 sq ft of offices and a 500-space multi-storey car park. Jason Platten, Wykeland’s head of retail and leisure, said: “We’re delighted to welcome Amy to lead the team at Flemingate. She brings extensive experience, strong leadership and a drive to ensure Flemingate reaches its full potential.
“Amy’s appointment reflects our continued investment in Beverley and our commitment to providing the very best support for our tenants, partners and visitors. Having a dedicated Centre Manager on site strengthens communication, builds closer bonds with our occupiers, and ensures we continue to deliver the very high standards people expect from Flemingate.
“With Yorkshire Trading Company and FORE! joining the centre, occupancy levels close to 100% and footfall continuing to grow, this is an exciting time for Flemingate. We’re committed to building on that momentum and ensuring the centre continues to thrive.”
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