Southfield Holiday Park Ltd has been ordered to pay more than £2,000 after pleading guilty to erecting two unauthorised advertising signs on the A1079 Hull to York road
One of the illegal signs placed on a verge of the A1079 road at Wilberfoss by Southfield Holiday Park Ltd.(Image: Submitted)
A holiday park will pay more than £2,000 for illegally placing advertising signs on the verge of a road in a practice known as “fly posting”. A solicitor representing Southfield Holiday Park Ltd from York pleaded guilty on its behalf to erecting two signs on the A1079 Hull to York Road without permission from the highway authority.
The case was heard at Beverley Magistrates’ Court on Friday 24 June and was in relation to two signs placed on the side of the A1079 road at Wilberfoss, near Pocklington. The park was fined £1,000 and ordered to pay £817.46 costs and a £400 victim surcharge – a total of £2,217.46.
The court heard streetscene enforcement officers from East Riding of Yorkshire Council saw two signs advertising Southfield Holiday Park Ltd had been placed on public verges along the A1079 at Wilberfoss between 1 August 2025 and 7 January 2026. The signs had been erected on public land without the council’s permission. East Riding of Yorkshire Council reminds businesses and residents that placing signs on highways land without the council’s permission is a criminal offence under the Highways Act 1980.
Unauthorised advertising placed next to roads can cause an obstruction, nuisance or danger to motorists, and may even contribute to road accidents due to drivers being distracted. The council can issue a £500 fixed penalty notice for each illegal sign or poster, or if a case is heard in court, anyone found guilty could be fined up to £2,500. The council said it will remove all signs, with costs recoverable from those responsible.
Carl Skelton, director of streetscene services at East Riding of Yorkshire Council, said: “Our officers will investigate and remove any signs put up illegally on the highway, and we will prosecute wherever we can. Signs like these could be a major hazard to motorists.”
Advertising signs can be placed on private land with the agreement of the landowner but may be subject to planning restrictions. Advice can be given by the council’s planning department.
For more information, or to report an offence, visit the council’s website: www.eastriding.gov.uk/environment/bins-rubbish-recycling/fly-posting-and-a-boards/
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