Shopping centre partners with college to honour beloved Hull fundraiser

Flemingate in Beverley has partnered with business students from East Riding College to deliver a special community event to celebrate Bee Lady Day. Taking place on Wednesday, May 13, the event is in honour of Hull’s much-loved fundraiser Jean Bishop, who was affectionately known as the Bee Lady.

From 10am to 2pm on the day, the retail and leisure destination will be the focus of an event packed with community spirit. Inspired by the life and legacy of Jean, it will also raise vital funds and awareness for Age UK Hull & East Yorkshire.

Bee Lady Day has been designed and will be delivered by East Riding College students. It is part of a live client project, giving them hands-on experience in planning, marketing and executing a public event, supported by the Flemingate Marketing & Events team.

Jo Bridgeman, marketing and event manager for Flemingate, said: “Bee Lady Day is a wonderful way to bring our community together while celebrating the incredible legacy of Jean Bishop. We’re proud to support East Riding College students in delivering an event that is not only creative and engaging, but also makes a meaningful difference.”

Rachel Foot, employability and placement coordinator for East Riding College, said: “This project gives our students the opportunity to work on a real-world brief with a real impact. It’s been inspiring for them to create an event that honours such a well-known local figure while supporting an important cause.”

Bee Lady Day is free to attend, and everyone is invited to take part, donate, and celebrate the life of an inspirational woman whose kindness continues to make a difference. The event is a true cross-college collaboration, with multiple departments contributing their expertise.

Hair and beauty students will offer face painting and nail stickers; catering students will prepare a selection of themed cakes and sweet treats; fashion students have created handmade items to sell; music students will provide live performances between 11am and 1pm, and travel and tourism students are supporting the promotion of the event.

Visitors can expect a vibrant, family-friendly atmosphere with a range of interactive activities, including:

  • Live music performances throughout the day
  • Face painting and nail art
  • Games and craft stalls for all ages
  • A themed treasure hunt around Flemingate

With its bee-inspired theme of yellow and black, kindness and community action, the event aims to create a real “buzz” on site while encouraging visitors to support a charity dedicated to improving the lives of older people across the region.

There is even going to be a special visit from Bertie Bee, Age UK Hull & East Yorkshire’s mascot honouring the legacy of Jean. Funds raised on the day will go directly to the branch, helping to support essential services for older members of the community.

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