VIP Matchdays has so far picked clubs in West Hull, Cottingham and Goole – and seven spots remain for investment
A Hull premium sports hospitality company has pledged to invest in 10 local clubs as part of its 10 year birthday celebrations. Brough based VIP Matchdays specialises in outstanding corporate hospitality packages to top sports and music events, with the 2026 roster including packages for everything from the Grand National to the British Grand Prix and the Challenge Cup Final at Wembley.
Now, ten years after first launching and to mark milestone achievements, including working with 100 different clubs, venues and agencies, it has launched the VIP Matchdays 10 Club Pledge. The company will provide support to ten different grassroots or community sports clubs across the East Yorkshire region in the new initiative, which is designed to give back to the sporting community that has supported the business since its inception.
Investment will focus on local clubs, which VIP Matchdays recognises as vital hubs for developing the next generation of sporting stars and fostering crucial community spirit.
Laura Miller, managing director at VIP Matchdays, said: “Reaching our 10th birthday is an incredible milestone, and we wanted to celebrate it by investing directly into the future of sport in East Yorkshire. For ten years, our success has been tied to the passion of the local sports community.
“The 10 Club Pledge allows us to support the foundations of sport in the region, ensuring these vital hubs have the resources needed to continue their incredible work developing young talent and providing opportunities for participation, regardless of age or ability.”
So far, it has picked its first three clubs joining the pledge, representing the high standard and diversity of sports in the area. It has chosen Goole Vikings, for becoming East Yorkshire’s first professional Rugby League club, with strong community ties, moving into the Betfred Championship in 2026.
Cottingham Tigers are also set for investment, having been singled out for their commitment to inclusive Rugby League participation, with VIP Matchdays extending support to both their Men’s and Ladies Masters teams. The list is rounded off by West Hull ARLFC, which was founded by Johnny Whiteley. West Hull are a highly successful amateur Rugby League club with a large youth set-up and a history of nurturing talent, including former Super League Man of Steel, Mikey Lewis.
The company said the support provided through the pledge is crucial for community clubs, addressing requirements such as equipment, facility upgrades, and coaching development. The application process is now open for the remaining seven community sports clubs to join the 10 Club Pledge.
Clubs of all sports, and genders in and around the East Yorkshire area are encouraged to apply.
Laura Miller added: “We are delighted to have signed up our first three clubs. We now urge any grassroots club in the region to fill out the quick online application form. We are excited to complete the line-up of ten teams involved in this initiative.”
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