To celebrate the opening, shoppers can enjoy vouchers, complimentary tote bags and live entertainment

Popular Danish lifestyle brand Søstrene Grene has revealed the opening date for its new store in the East Riding of Yorkshire. The international retailer will open its new shopping offering on Toll Gavel in Beverley.

Designed around the Danish concept of hygge, shoppers can expect a calming atmosphere defined by soft lighting, classical background music and the brand’s signature winding aisle layout. The store is set to open on Friday, October 23.

To celebrate the opening, the first 100 customers in the queue will receive a voucher for a woollen throw. Visitors can also enjoy complimentary tote bags filled with selected Søstrene Grene products, alongside live entertainment throughout the morning.

Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, said the company was thrilled to be joining the local retail landscape: “We’re delighted to be bringing Søstrene Grene to East Riding of Yorkshire for the first time.

“Beverley is a wonderful addition to our UK store portfolio and we look forward to introducing the local community to our collections and distinctive shopping experience. Each of our stores is designed to inspire creativity and make everyday life a little more beautiful.

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“We hope customers in Beverley will enjoy taking their time to explore, discover new ideas and find something special for their homes.” The arrival marks another step in the brand’s rapid growth across the country, where it aims to reach 100 stores in the next couple of years alongside its 400 branches worldwide.

René Jensen, Head of Retail for Denmark, the UK and Ireland, added: “We’re looking forward to opening our doors in Beverley and becoming part of the local community. Toll Gavel offers a lovely setting for our latest store, and we’re excited to welcome customers to discover our collections of homewares, craft supplies and everyday essentials.”

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To find out more about Søstrene Grene visit: https://sostrenegrene.com. Or follow them on Instagram: @sostrenegrene.

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