Rescue charity wants to remind people to use the simple technique
The RNLI has launched its Float to Live campaign, reminding people to use the simple technique if they get into trouble in the water. It comes as new research reveals that an estimated 48.97 million people will be heading to the coast at least once over the summer.
The RNLI is urging people to remember the lifesaving technique as sea temperatures remain extremely cold at this time of year, increasing the risk of cold-water shock. Bob Taylor, Bridlington RNLI volunteer water safety officer, said: ‘We know that there will be a huge amount of people visiting open water and the coast over the coming months and we want everyone to remember our Float to Live advice.
“Instinctively, most people who find themselves struggling in the water will begin to panic, swim, or thrash about. We’re urging people to ignore this instinct and remember to float.
“Tilt your head back, with your ears submerged. Relax and try to breathe normally.
“Move your hands and legs to help you stay afloat if you need to. It’s fine if your legs sink – we all float differently.
“By doing this, you give yourself the chance to rest and recover your breathing. Once you’ve regained control of your breathing, you can call for help or swim to safety.”
Jordan Wylie MBE, award-winning adventurer and TV personality is supporting the campaign. Jordan said: ‘If you remember one thing this summer when heading to the coast or open water, make sure it’s the RNLI’s Float to Live advice.
“This simple technique really could save your life if you get into trouble in the water.” In 2024, there were 193 accidental drowning fatalities and 84 per cent were male. Males aged 20 to 29 were the highest group for accidental drowning fatalities.
The charity’s Float to Live advice for anyone struggling in the water:
- Tilt your head back, with your ears submerged
- Relax and try to breathe normally
- Move your hands and feet to help you stay afloat
- It’s fine if your legs sink, we all float differently
- Practise floating in a local pool if you can
If you see someone else struggling in water:
- Phone 999 to get help
- Tell them to stay calm and float on their back
- Throw rescue equipment to help them float until emergency services arrive
For more information visit RNLI.org/Float
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