‘We are appealing for these individuals to come forward as they may have vital information that could assist us’
Humberside Police has released CCTV footage in the search for missing 24-year-old Sam. The force said it is appealing to locate the two potential witnesses in the footage, which was captured on the day of his disappearance (November 6).
Leading the search, Chief Inspector Owen Stafford said: “The footage shows two individuals walking along the rear of Ocean Boulevard on Victoria Dock promenade in Hull at around the same time Sam was last seen. This location is approximately a two-minute walk from Axholme Court on Plimsoll Way, where Sam was captured on CCTV at around 12.10pm that day (Thursday, 6 November).
“We are appealing for these individuals to come forward as they may have vital information that could assist us. We are also keen to speak to anyone who may have been walking along Victoria Dock promenade between Plimsoll Way and Ocean Boulevard between 12.10pm and 12.30pm on Thursday, 6 November. If you were in the area and have not yet made contact, or recognise the individuals in the footage, please get in touch as soon as possible.
“Over the past ten days, we have been conducting extensive lines of enquiry to locate Sam since his disappearance, following established policing procedures to ensure every appropriate lead is explored. This has included reviewing hours of CCTV footage, carrying out house-to-house enquiries, and conducting detailed searches with support from specialist trained officers, scent dogs, and the Underwater Search Unit to try and understand Sam’s movements.
“We continue to support Sam’s family during this incredibly difficult time; keeping them updated as the investigation progresses, and we are doing everything we can to try and find him. We are grateful for the continued support from the public, and urge anybody who has any information, no matter how small, to please contact us on 101, quoting log 390 of 6 November 2025.”
On Friday, the force said they had been following up on ‘hundreds of leads’ to try and locate the missing man from Hull.
Sam’s mum spoke to Hull Live and said: “I don’t know what we are running on but we want to stay awake until we find him. I don’t know what food or drink he has had, he didn’t have any money on him, but someone could have given him some if he has been sitting somewhere.”
She has been leaving food and water care packages out for him in Hull in the hope he might find one. Sam was last seen wearing brown jogging bottoms, black walking boots and a black jacket with a hood.