It’s hard to believe that this summer will mark 10 years since the iconic Ronnie Pickering video went viral.
One brand has shown that people still love the video now as much as they did then, by recreating the video to celebrate the anniversary. Itsu found a Ronnie Pickering lookalike and remade the ‘do you know who I scene’.
This time though, instead of saying ‘who’ like the original video, this one shouts the brand name ‘itsu’ in the fun parody. The video shows a person pull up to a red car and say ‘what are you eating there mate?’ The man, eating his food, says ‘itsu’.
The scene continues with the man saying ‘who?’ repeatedly and the Ronnie Pickering lookalike getting increasingly more angry, until he is shouting the word itsu from his red car. The video is meant to resemble the original Ronnie Pickering video in which a person pulls up next to Ronnie and asks who he is. Ronnie replies with his name and the other man keeps saying ‘who?’ until Ronnie is shouting his name from the car.
The video has proven to be a hit on TikTok with almost half a million views, more than 30,000 likes and hundreds of comments.
Brand Director at itsu, Misha Metcalfe, said: “Ronnie Pickering is an internet folklore. The stars had aligned, it’s been 10 years since the iconic Ronnie moment, and we are the only brand in Britain that sounds like ‘it’s who’.”
Founded in 1997, itsu has become a cult favourite for fast, fresh, Asian-inspired food. But despite over 70 stores nationwide, it remains surprisingly under the radar outside of London and The South. This campaign is designed to change that.