Grocery retailer Asda has brought its new George concept store to Anlaby, near Hull, to offer customers clothing and homeware all under one roof. The new store at Anlaby Retail Park, which opened on Friday, October 31, is only the second in the country to be rebranded as George.

The new George store has a fresh layout, with a range of home accessories, Christmas decorations, toys, and men’s, women’s and children’s clothing. There is also the brand-new George Christmas range, with sparkling party wear, cosy PJs, and the exclusive Erica Davies gifting collection.

George managing director, Liz Evans said: “We’re excited to bring the stand-alone George store concept to Hull, giving even more customers the opportunity to enjoy an inspiring, easy-to-shop experience that celebrates everything they know and love about George.

“This next step marks another milestone in our journey to evolve with our customers, offering them a truly engaging and seamless shopping experience driven by our people, our products, and our passion for the brand.”

Hull Daily Mail visited George on opening day – have a look at the photos below.

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