A seaside resort is to celebrate Christmas in August.
Bridmas Day in Bridlington will feature Santa and his elves, Christmas crafts, live music and a pantomime dame.
East Riding of Yorkshire Council said the idea was to promote the town as a year-round destination.
Events will take place at various locations, including the promenade, the Spa Theatre and Sewerby Hall.
The land train that takes tourists along the seafront will be transformed into a Santa Express for the day.
Councillor Nick Coultish said the first Bridmas event in 2024 was “a fantastic success”.
“We’re excited to see it return bigger and better,” he said.
”It’s a great way to showcase Bridlington’s vibrant programme of events, not just in summer, but throughout the winter season too.”
The event takes place on 6 August.
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