A recent study has revealed that Brits transition from feeling irked at being asked for identification to being ‘chuffed’ once they hit the age of 29. The research suggests that the average age at which ID requests stop is approximately 27 years old.
The survey, which involved 2,000 adults, discovered that 43 per cent used to feel annoyed when asked for proof of age in their younger years. However, this sentiment seems to shift as we age, with 45 per cent of all adults – a figure that increases to 56 per cent among Millennials – stating they would be delighted to be asked for ID at their current age.
(Image: PinPep)
Two thirds would be ecstatic if a shop assistant verified their age, as it would make them feel youthful. Meanwhile, 39 per cent admitted that it boosts their self-esteem, and 30 per cent believe it makes for an entertaining tale.
Those typically categorised as Millennials, aged between 28 and 44, are most likely to immediately start bragging to friends and family if they were asked for ID now.
The study was commissioned by PopWorks, who have launched Pina Colada flavoured popcorn snacks in collaboration with Malibu.
The snack brand took over the All Good Convenience Store in London’s Victoria and requested customers of varying ages to present ID for different items, to gauge which age groups were disheartened – or delighted – to be asked.
(Image: PinPep)
Maggie Saint John, from PopWorks, commented: “It’s funny how things change. You hit a certain age and suddenly being ID’d feels like a compliment, when many of us spent years before dreading it.
“But no matter your age, whether you love or hate flashing your ID, it’s not an issue with our new popped corn snack, they’re totally alcohol free.”
The launch of the new flavour comes on the back of findings that Pina Colada ranks amongst the top three summer drinks of choice, with 54 per cent indicating that the cocktail taste conjures up holiday recollections.
Gui Pascuilli, head of culture & partnership at Malibu, further added: “With summer arriving, people crave that first sip of a Piña Colada to kick off the season. But why limit that feeling to the beach?
“We love inspiring people to enjoy their time off in unexpected ways.”